About Dealer WebWatcher
Why Now? Times are changing in Automotive Retail Marketing, faster than we as an industry are changing. Customers are taking longer to research purchase options and are using different kinds of information to make the decision of WHOM they buy from. Search Engine Optimization, Search Engine Marketing, Websites, Micro-Sites, Pay-Per-Click Marketing, Reputation Management, Organic Placement, Social Media, Live Chat, these are crucial areas of your online presence that must be optimized to survive in today's digital world. There is good news and bad news in this new paradigm. We'll give you the bad news first. It takes a vast amount of specialized expertise to excel in any one of the critical areas outlined above. You can probably find someone who is very good at one these areas…at a premium cost. Finding 7 or 8 someones you trust to get involved with your dealership and paying a premium price for each one of their services is inefficient and expensive. It is almost impossible to coordinate and synergize, since they are all fighting each other for your dollars. Trust us, we know, it's why Dealer WebWatcher was born. There is some good news in all of this, too. Over 90% of automotive purchasers say that their final decision about what they buy and more specifically who they buy it from was based on information they found online. That is the most powerful and poignant statistic we have ever seen in the history of automotive marketing. The REALLY good news is this… We can help you make more gross profit at your dealership AND greatly reduce expenses. That is the ultimate win-win. Print is dead. Radio and Television are dying. Stop spending hundreds of dollars per car on mediums that drive poor results and provide little or no accountability. My first boss in the car business once told me " 50% of every dollar I spend in advertising works, the only problem is I don't know which 50%! " An effective Internet Marketing strategy will allow you to both cut expenses and improve sales, we can prove it. Here's how: Dealer WebWatcher is a company owned and run by successful dealers. We have hired the best and brightest minds in the industry to work in our dealerships and have carefully crafted effective and quantifiable products and processes. We are the incubator for industry-leading products out of necessity, because let's face it, if they don't work for us WE lose. We have carefully crafted a full suite of products designed to drive traffic, create a brand for your dealership, improve your reputation, quantify your R.O.I. and sell a whole lot more product. The table has been set. The only question is, how hungry are you?
